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Writer's pictureMarco Baez Vergara

How to build a personal brand?

How to build a personal brand?


This issue is not only significant for entrepreneurs but also for everyone in the workplace and business.



In today's society, the way of how information disseminates has shifted from the original centralization to one-way dissemination. As long as you achieve a certain level of visibility in a niche, others will trust you and spread your ideas.

How to build a personal brand? (This is similar to how you produce a product.)


1.The Analysis:

Accurate self-positioning (feasibility analysis of similar brands to confirm whether the brand has resources to be developed and operated)

Analyze existing resources, find unique value, identify target users, and design precise targets.


2.The Content:

Produce quality content (single point of breakthrough, repeatedly amplifying the features of the brand, in other words, refining the selling points, reminding clients of the brand's selling points in the first place)


3.The Visibility:

Continued occupancy in multiple channels (Find the most likely places for clients to contact the brand)


4.The Promoting:

Operation of core clients (find people who need the pain points of the brand and who are willing to participate and promote the brand)

Building a personal brand with your understanding is the same as launching a product: Find your core strengths and amplify them, place them where clients are most likely interested, and screen out clients who will always be around you like employees.

For further information on how to improve you personal brand, watch our video at Youtube.com/emeraldskygroup


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