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If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? Everyone knows that starting a business is the best way to reach your goals and get ahead financially. The digital revolution has changed the business landscape somewhat in that not only do companies need a desirable physical location; they also need a flourishing online identity to remain competitive. Here is a brief description to get you on your way! Every business needs the right tools to get the job done, even when it's online. Here are three essential components of a successful online business. 1- You Need a Website It doesn't matter what type of business you are in, if you don't have a website then you are losing business to competitors which do have an online presence. Everybody has a smartphone in their pocket which they can use to research a new business, and statistics show that mobile search far exceeds desktop search in most countries. If you are going to stand any chance of getting your brand in front of new leads, then a website is essential. 2- Be Active on Social Media Platforms Social media has been playing a large part in attracting leads to companies for the last decade. It may be free to post on social media, but it does take time. Researching your demographic and finding the platforms they are most active on is essential to maximizing the potential of your social media channels. Once you start using social media, you will soon realize that there is no better way to build authority and trust, start relationships, and convert curious visitors into paying customers. 3- Create a Well-Developed Blog. Many companies make do with a website that is little more than a glorified pamphlet, but if you add a blog to your site, then you will pull ahead of the competition. Both Google and your prospects love a blog that has been fleshed out with useful, helpful information. By giving quality information out for free, your business will gain traction in the marketplace. The more information you put on your blog, the more chance you will feature at the top of the search engines with a blog post that has an answer to your prospects' problems. Once you have the basics up there is more still to be done. You will need to develop your business through attractive graphics, a fantastic logo, and top-notch SEO. Find out how to get all of these and more here Need Help Starting Your Business?

If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? We know that starting a business is everyone's dream in this day and age and most of us would do it if we could. Will it take hard work? Yes. Is it impossible? No! You can do it! Even with the smallest idea a big business opportunity can flourish if we have the determination and the right tools! Want to know what these tools are? Let's read on! In the Digital Age, We Need Digital Tools Apart from having a beautiful store or location, we need digital tools! What type of digital tools you say? These include a company logo, a website, content or blog writing to keep your fans interested, social media profiles and posting, Google and Facebook ads, videos, and more! 1- Start thinking of a logo that describes you! Many up-and-coming companies struggle to gain the attention of their customers because their logo does not describe who they are or their services effectively. The product or service may be amazing but what a customer sees first is your logo! Make it amazing and one that stands out. Not too flashy or too cluttered. Try to visualize all that your company stands for and make it into one image that can serve as a symbol. Furthermore, if text is needed, usually adding it to the right or centered below usually works well. Here's a good example of an effective logo: 2- Create an amazing website and create your company brand! One of the most important facets of your new company is your website! Why? Because as much as you advertise and do a great service, your customers will immediately check your website as a source to know whether or not they choose your company! The best way to know how you should build your site is to first look at competitors' websites, then according to your logo, find out what your company colors are and what feel you want to have for your website. If you are a beach sandals business, then sand, white and blue colors would work excellent to convey a beach atmosphere. (Click here to read more about web design). A good example of a good website with effective brand design: 3- Create Interesting and Informative Blogs. What makes you stand out from other companies? Having amazing and informative content! Why is this important? Because the more you answer your customers' questions with your knowledge of your craft, the more customers will trust you as a leader and buy your product or service! Also, by adding content you are more able to be found on Google as well as other major search engines :). If you don't know what to write about just think of the problems your customers may be facing and write a helpful set of tips or small article to address their issue. Here is a good example of a helpful blog: 4- Use Social Media and Posting to Connect! What better way to connect with your customers for free but by using social media! By creating a business page on Facebook, Instagram, Google Business and more you can connect with your customers in a personal way that tells you just how they think and feel and how to better reach them in their needs with your products or services. Here is a great example of an awesome Facebook page: 5- Create Striking Facebook and Google Ads After setting up all these great marketing tools there's even more you can do! By creating striking Facebook ads you can reach even more potential customers that have similar interests that your company is part of. Also, with Google Adwords you can reach customers on Google that are avidly searching for your services. Checkout a great example of a Facebook Ad: In Conclusion: By creating an amazing logo, a brand-conscious website, interesting and informative blogs or news articles, accesible and shareable social media accounts and content, and leveraging the power of Facebook Ads and Google Adwords you are now well on your way to create and start your new and very own business! We look forward to seeing just how awesome your new company will do and how your customers will benefit from your products and services! Need Help Starting Your Business?

A website is often the first contact a potential new client or prospect has with your company, so it's vital that it creates a good impression. You need new visitors to your website to instantly recognize that your organization stands for value, high quality, and professionalism. However, functional, good looking websites rarely stand on their own. Successful sites are built on a solid foundation of smart graphic design, efficient coding, sound SEO strategies, and excellent social media marketing strategies. Your Site is Now Live but where do You Go from There? After a website goes live, many web design companies will leave you wondering where to go, and what to do next. A site without traffic is no good to anybody and soon becomes a useless liability. We continue to work with our clients long after their websites are online, to ensure that the site not only receives traffic but that it is also doing its job and converting visitors into paying customers. Our clients' sites quickly become valuable assets which pay for themselves, like a hardworking salesman who never needs a day off. Efficient Web Design The best web sites are interactive and can educate your prospects about everything they need to know about your company before they pick up the phone - saving their time and yours. A fast site is a site which gets ranked by Google. Slow sites not only annoy your clients who have better things to than to wait for your pages to load, but they are also quickly dropped from the search results. Search engine optimized (SEO) sites are indexed and ranked by the search engines, meaning that you will get more traffic to your site without needing to pay for expensive ad campaigns. Our full-service web design ensures that your site meets all of the above criteria and more. We don't leave you with an expensive online brochure. Instead, we create a hardworking asset for your company that brings in leads and prospects for you seven days a week, and that is why we are the most effective web design company in Fort Lauderdale. CALL US TODAY: (561) 320-7773

Si se ha estado preguntando quiénes son los mejores creadores de sitios web en West Palm Beach, Palm Beach Gardens. Fort Lauderdale, Miami y Orlando, Florida, no hay duda de que ha encontrado muchas soluciones, pero ¿cómo puede saber qué compañía es la adecuada para usted? Una búsqueda en Google siempre mostrará cualquier número de compañías, y todas te dirán que son las mejores. Sin embargo, como ocurre con la mayoría de las cosas, estén o no muy abiertas para el debate. Afortunadamente, es relativamente fácil encontrar el mejor creador de sitios web para su empresa cuando usa un poco de sentido común y cumple con algunos criterios, que encontrará a continuación. Experiencia Los desarrolladores de sitios web deben comenzar en algún lugar, pero no desea que haya un diseñador para su sitio web que esté recién egresado de la universidad o la universidad y esté a cargo del diseño de su sitio web. Ese camino está lleno de problemas. Un buen diseñador de sitios web tendrá la experiencia de crear un diseño atractivo que también tenga en cuenta la facilidad de uso. Después de todo, solo porque un sitio web se ve atractivo, siempre hay más en el diseño del sitio que la apariencia. Velocidad y Capacidad de Respuesta Los mejores diseñadores de sitios web saben que un sitio web debe ser rápido. También debe verse bien en cualquier navegador que se esté viendo y en cada dispositivo. Su sitio se verá en todo, desde computadoras de escritorio y tabletas, hasta teléfonos móviles, y debe verse bien en todos ellos. Se requieren años de experiencia y conocimiento en la industria para crear un sitio web que funcione en su mejor forma y función. No es bueno tener un sitio que se vea bien si demora mucho en cargarse. Es probable que sus clientes potenciales busquen en otro lugar que esperar, lo que siempre equivale al dinero perdido. El Servicio Extra Al igual que el diseño gráfico es más que un diseño gráfico (aunque eso es una gran parte de un sitio web exitoso), también hay muchos servicios subyacentes que ayudan a garantizar que su sitio se convierta en un activo que genera dinero en lugar de un pasivo costoso. Los servicios profesionales proporcionados por su empresa de diseño de sitios web incluirán SEO, desarrollo de aplicaciones, redes sociales y relaciones públicas. SEO garantiza que su sitio web esté optimizado para los motores de búsqueda, lo que significa que se mostrará en los resultados de búsqueda de los términos de búsqueda para los que necesita que se encuentre su empresa. Su sitio web será el centro central de sus campañas de medios sociales. Los mejores creadores de sitios web saben cómo incorporar las redes sociales en la promoción de su sitio, lo que ayuda a que los visitantes fluyan día tras día, y muchos de ellos se convierten en clientes de pago. Las relaciones públicas siguen siendo una parte muy importante de cualquier campaña de marketing, y querrá que todos los medios de comunicación disponibles conozcan su sitio para que puedan ayudarlo a correr la voz. ¿Su empresa de diseño de sitios web tiene las credenciales necesarias para crear una campaña de relaciones públicas eficaz? Si la respuesta es no, entonces su respuesta a quiénes deberían ser los mejores constructores de sitios web en West Palm Beach, Palm Beach Gardens, Fort Lauderdale, Miami y Orlando, Florida, Emerald Sky.

If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? Identifying and choosing the best websites design company in Jupiter, Florida can be daunting. This is due to the tons of budding websites design companies out there claiming to have wild-level competencies. Thus, if you live in Florida, you will need to put in a few initial efforts on your part to identify the best websites design company so you can choose rightly. In order to help you make an informed decision concerning your choice of websites Design Company for business site development, this post provides you a few tips on how to find the best and genuine ones in Jupiter, FL. Now read on to find out some of the features that the best web design company should have. Tip 1: Look for Company with Many Years of Experience There is always the advantage of experience when it comes to web design. This is important as a company with substantial years of experience must have had a good understanding of the industry and must already be familiar with how things are done to create a successful and awesome design. So, you should give your web design job to a company that understands the importance of a well-designed website to the growth of your business. No doubt, when it comes to design, the best website design company in Jupiter, FL and its environment is the Emerald Sky. Contact Emerald Sky today for a discussion. Tip 2: Check for the Variety of Services They Offer The deepness of varieties in a company’s range of web design services shows their level of exposure in the industry, and it’s also an indication of their exposure to the different web design tools and techniques available. Therefore, before deciding to hire a company, always make a request for their portfolios so you can determine if you will be satisfied with their services. Tip 3: Check If They Have a Good Knowledge of SEO Designs SEO design has become an integral part of website development and design. Integrating SEO components into your website is important for driving your digital marketing strategies. So, you should always scout for a company with a good understanding of SEO designs. Tip 4: Good Understanding of features of web design One of the ways to identify a good web company is its capability to deliver fast-loading sites, code validation, and the right color and style integration. Take a look at their previous designs to see if they meet up with the industry standard and if it will be safe for you to engage the company for your website design. Tip 5: Measure Their Relationship with Clients The service and reputation of a company can best be measured through its relationship with its customers. A good company always ensures a good relationship with its clients. You can check online reviews about the company to see how satisfied their previous clients are with their services and customers relations. With this approach, you will be able to arrive at the best company for your website design. If you are interested in creating a responsive and properly designed website for your business, contact Emerald Sky now for the best web development and design services in Jupiter, FL. Emerald Sky will work with you and guide you on the right web design for your business. CALL US TODAY: (561) 320-7773

Every business needs to build a website that search engines can easily read and understand. Your website is the showroom where your products or services are showcased for the world to see. It provides the interface where customers interact with your brand before making the final decision to patronize your product or service. Therefore, it is important that you contract the building of your website to the best web designer and marketing agency in town. If you live in Palm Beach and you’re looking to build a website that people can easily find when they type keywords that are related to your product or service in search engines, Emerald Sky in Palm Beach should be your first point of call. Of course, increasing your conversion rate requires that you take practical steps to ensure your website engages your potential customers. You need to increase your business circle and sales with the aid of a responsive website, effective social media campaigns as well as efficient SEO strategies! All these technical digital marketing services can only be provided by top-notch web designers with cutting-edge marketing equipment and strategies, and the Emerald Sky is the sure bet in this regard. Contact Emerald Sky now for the best responsive website in Palm Beach. Here are some of the services we offer: Web Application Development At Emerald Sky, we understand that your website is the front line of your company, hence we guarantee you a website that speaks about who you are, what you do, and the vision you want to convey. In order to help you build the most suitable website for your business, we will take our time to listen to your goals as well as your mission, and then work with you to incorporate everything that captures your essence into the site. Social Media In this era of online advertising, Social Media has become the “Holy grail” of digital marketing. We can help you to create a winning marketing strategy within a short space of time using these powerful tools. With these campaigns, we can help you to generate new leads and increase your conversion rates. Search Engine Optimization The right SEO strategy will put your business in front of prospects. With a good SEO Strategy, your business will be found by your potential clients from different locations. This will. No doubt, make you the leader in your industry in terms of sales performance and profitability. We will do all the necessary research to ensure that every aspect of your company is optimized for the various search engines. Public Relations Campaign We can also help you to reach more prospects by combining your online advertising strategies with public relations campaigns on conventional media such as television, radio, magazines, and newspapers. This robust approach can help you to reach more people who may be interested in your products or services. Contact us today at Emerald Sky! We will work with you and guide you in the right direction that will help you drive sales and grow your business. Of course, with the right website in place, you can build your business beyond your imagination.

SEO has been a hot topic since search engines first started aggregating websites and serving results to web searchers. It has played an immense role in online positioning and business success. However, with the recent Google updates, there has been some confusion – does SEO still matter today? If so, how do you take advantage of it? SEO Is Still Essential First, you need to understand that search engine optimization is still a vital consideration for anyone who hopes to actually build a successful web presence. SEO helps tell search engine spiders what your website is about, how to place your site in organic search results and much more. With that being said, there have been some changes and if you are not aware of how those impact your use of optimization techniques, it can actually bite you. Changes with Panda/Farmer The Panda/Farmer update from Google has changed things. Ultimately, these changes are for the better, as they will give far clearer and more accurate results for real people. With that being said, you can no longer use all of the same SEO methods to garner a higher page rank. The new update from Google means that far more weight is given to quality, original information – good, solid content. If you have duplicate content on your website, you can expect to be penalized for it and see your page rank fall dramatically. In many ways, the new update levels the playing field a bit by eliminating some of the spam results that often dominated the top ranks in search results. If you can incorporate solid, usable, original content on your site and integrate accurate keywords within that content, then you can position your company as a leader in your industry or niche more easily. It Takes an Expert However, just because the focus is now on quality content does not mean that you can go it alone. If you don’t know the right tactics and strategies to make the most of the changes at Google, then you might actually be sabotaging your own success. You also need to have an expert on your side who understands the importance of accurate reporting and reliable, ongoing communication. What to Look for in an SEO Expert Finding such an expert can take some time. While SEO companies abound today, they’re not all created equal. You need to find a company that is dedicated to providing you with reliable results, accurate reporting and who is able to communicate with you on a constant basis. The somewhat ephemeral nature of search engine optimization means that only through accurate reporting and communicating can you really judge the effectiveness of the program. Finally, you really want to find a company that doesn’t force you to sign a long-term contract. That gives you the freedom to consider other options if you are not seeing the results that you need, but it also shows the company’s confidence in their SEO techniques and performance for their clients. CALL US TODAY: (561) 320-7773

Wе are a professional web design аgеnсу ѕресіаlіzіng in wеbѕіtе dеѕіgn, search engine орtіmіzаtіоn, е-соmmеrсе and advanced web dеvеlорmеnt. Businesses оf all tуреѕ and sizes rеlу оn us fоr оur dеdісаtіоn, еxреrtіѕе, сrеаtіvіtу, and thе rеѕultѕ we garner for еасh client. If thеrе іѕ аnуthіng a wеbѕіtе ѕhоuldn’t be, іt’ѕ bland. Our dуnаmіс рrоfеѕѕіоnаlѕ have the еуе for dеѕіgn аnd thе talent tо іnсоrроrаtе whаt you wаnt, in соmbіnаtіоn with thе еlеmеntѕ that make fоr a соmрrеhеnѕіvе, integrated solution tо уоur wеb аnd visual communication needs. Thеrе’ѕ mоrе tо a wеbѕіtе thаn juѕt a design. Wе brіng уоur ѕіtе tо lіfе wіth vіvіd соlоrѕ аnd seamless navigation, but аlѕо соmbіnе it wіth еxсерtіоnаl mаrkеtіng, ѕосіаl mеdіа аnd SEO еxреrtіѕе tо dеlіvеr a solid Rеturn оn Invеѕtmеnt. We рut уоur wеbѕіtе tо work for уоu. Emerald Sky Group, FL bаѕеd wеb dеѕіgn соmраnу and full-ѕеrvісе SEO аgеnсу specializing in website dеѕіgn, web dеvеlорmеnt аnd Search Engіnе Optimization (SEO) ѕеrvісеѕ. Wе ѕtаrt аll wеb dеѕіgn and wеb dеvеlорmеnt projects bу tаrgеtіng thе еnd rеѕultѕ аnd thе expectations that оur clients anticipate rеgаrdіng work we реrfоrm оn thеіr behalf, which іѕ mоrе buѕіnеѕѕ and traffic еԛuаlіng mоrе rеvеnuе. On tор оf рrоvіdіng Web Dеѕіgn Emеrаld Skу Grоuр ѕеrvісеѕ, wе ѕtrаtеgіzе, dеvеlор, and іmрlеmеnt compelling West Pаlm Bеасh Wеb Dеѕіgn рrоjесtѕ. Allow оur wоrk to speak fоr іtѕеlf, check оut оur web design роrtfоlіо. We Specialize in Creating Your Dream Website With Effective Designs Wе аrе wеb ѕіtе designers, grарhіс аrtіѕtѕ, соntеnt wrіtеrѕ, programmers, and internet marketing specialists. Nо mаttеr hоw ѕmаll оr lаrgе уоur buѕіnеѕѕ is, we рrоvіdе wеb related solutions fоr companies іn a vаrіеtу of industries. Wе knоw thе mоѕt іmроrtаnt thіng іѕ thаt thе wоrk and ѕеrvісеѕ wе рrоvіdе аrе fосuѕеd оn results, соnvеrѕіоnѕ, аnd a ѕtrоng return оn уоur іnvеѕtmеnt. As you consider your West Palm Bеасh web design оr Emerald Skу Grоuр Web Dеѕіgn selection, we hоре уоu choose WebDesign Wеb Dеѕіgn аnd Dеvеlорmеnt tо bе раrt оf your tеаm. Wе аrе the #1 Prеmіеr Wеb Design Emеrаld Skу Grоuр & Wеb Dеѕіgn Wеѕt Pаlm Beach agencies. Our ѕеrvісеѕ include web design, wеb development, wеbѕіtе maintenance, company іdеntіtу аnd branding, іntеrnеt mаrkеtіng аnd ѕеаrсh еngіnе орtіmіzаtіоn (SEO). If уоu’rе looking for a рrоfеѕѕіоnаl, сuѕtоm web dеѕіgnеr tо build a grеаt wеbѕіtе thеn WebDesign іѕ for you! We hаvе 15+ уеаrѕ working wіth website dеvеlорmеnt and Wеѕt Pаlm Bеасh Wеb Dеѕіgn рrоjесtѕ іn thе West Pаlm Beach аnd South Florida area. Wе hаvе еxреrіеnсе developing hіgh ԛuаlіtу wеbѕіtеѕ for a wіdе rаngе of сuѕtоmеrѕ across Wеѕt Pаlm Bеасh, Emerald Skу Group and thе grеаtеr Sоuth Flоrіdа аrеа. Thе fоllоwіng process bеlоw will hеlр to guide уоu thrоugh the ѕtерѕ WebDesign Wеb Dеѕіgn tаkеѕ to ensure your custom WоrdPrеѕѕ web dеѕіgn іѕ created for you tо the hіghеѕt standard рluѕ delivered wіthіn the agreed tіmе frаmе аnd уоur website design budgеt. Wеb Dеѕіgn & Wеb Development іn South Florida is оur business fоr many уеаrѕ nоw. Wе аrе lосаtеd in Emerald Sky Grоuр, FL аnd ѕеrvісе сlіеntѕ thrоughоut South Flоrіdа in cities such as Emerald Skу Grоuр, Wеѕt Pаlm Beach, Rоуаl Palm Bеасh, Lаkе Worth, Boynton Bеасh, Juріtеr, Dеlrау Beach, Boca Rаtоn and mоrе. Emerald Skу Grоuр buіldѕ Wеb Dеѕіgn Wеѕt Palm Bеасh рrоjесtѕ fоr many dіffеrеnt іnduѕtrіеѕ here in South Florida ѕuсh аѕ West Pаlm Beach rеаl еѕtаtе wеb dеѕіgn, construction company wеbѕіtеѕ, lawyer wеb design аnd law fіrm web dеѕіgn, business wеbѕіtе dеѕіgn, ассоuntаnt web dеѕіgn, ассоuntіng wеb design, retail wеb dеѕіgn, restaurant web dеѕіgn, ѕсhооl wеb design, nоn-рrоfіt web design, organizational wеbѕіtеѕ, сhurсh wеb dеѕіgn, bоаtіng web dеѕіgn, marine ѕuррlу wеb dеѕіgn, lаndѕсаре wеb design, аnd any other business or organization wеbѕіtеѕ. CALL US TODAY: (561) 320-7773

Do you need high-quality internet marketing services that you can rely on? Then Emerald Sky and the best Internet Marketing is here to assist. We are always ready to bring you all the best features and results on the market. And with our help, you can always count on us to offer the best quality and value on the market. Why do you need Internet Marketing? The reason is simple, Internet Marketing is the future. Not only does it allow you to generate more leads and customers, but it also delivers outstanding attention to detail. You get to express your business in any way you want and without any major restrictions. By investing in internet marketing, you get the ability to generate a lot more interest for your company. As a result, the value is second to none and the experience on its own is among the very best out there. We also know that the right Internet Marketing services don’t have to be expensive. We understand that it can take a while to get the results and value you want, and we are always ready to assist in any way you need. It’s important to avoid any rush and with Internet Marketing services you can get an outstanding opportunity that you do not want to miss. Is Internet Marketing services expensive? Not at all. We want to make sure that everyone has the ability to reach some very good results without a lot of effort. That means working very hard to achieve all goals in a professional and distinct way. It’s not always going to be easy, but we can help you achieve everything you set out to do. Attention to detail is very important too, and with help from us, you will find it easier to generate more sales and reach new audiences. We also believe that it’s really important to focus on an outstanding experience. It’s one of those things that you will love for sure, and the experience that you can get from something like this is really outstanding. Plus, each time you work with our team you get some of the best results on the market. We know how to treat any challenges and we are always set to bring the experience to the next level regardless of the situation. If you really want to promote your business and products the right way, our Internet Marketing service is here to assist. We have all the benefits and value you want in a single package. We recommend you to try out our services and you will see how easy it can be to reach the benefits you need in no time. Do try and give these amazing services a shot, we assure you that you will not be disappointed at all. CALL US TODAY: (561) 320-7773

Are you trying to find the Best Website Builder for Small Businesses? We are here to help you right away, as we are a team of experts ready to provide you with the ultimate quality and value for your money. If you want your business to stand out, then you do need a good website and a stellar online presence. This is the only true way to take your business to the next level, and the results you can get are outstanding this way. With our help, it will be easy to increase the exposure of your business, and the return on investment can be stellar for sure. What type of services do you offer? Right off the bat, the Emerald Sky team offers the Best Website Builder for Small Businesses. We always want to make sure that your website presence is stellar and customers will receive a very impressive user experience. That’s why we focus on delivering some of the best website design and development services. Both of these services add up to create a visually appealing, unique, and insightful website design that will help you generate more leads and customers in no time. Moreover, we also try to come up with something new all the time. What makes our services stand out is the fact that we are very creative. We always work very hard, and we do all in our power to obtain an incredible experience. That’s why each website design you receive from us is unique, distinct, and visually appealing. All you have to do is to work closely with our team, and the results can be outstanding in the end. Why should you use our services? Not only do we offer the Best Website Builder for Small Businesses, but we also deliver stellar support. You can contact our team at any given time, and we will gladly provide you with a tremendous website-building experience that you will enjoy. On top of that, the prices are very affordable as well. We want to offer a great website-building experience while also making sure that every business can afford it. Many times, this type of service can be extremely expensive, so accessing a good website building service with affordable pricing is a priority for sure. We are very dedicated to the industry, and we do all in our power to make the entire process faster and easier than ever before. We recommend you to invest in the Best Website Builder for Small Businesses right now, as that’s how you get to move your business forward. Our team is always here to help you, and we can easily offer any support and help you need. Take your business to the next level and invest in a very high-quality service that you can rely on. Avail of this great, unique opportunity, and you will appreciate the results! CALL US TODAY: (561) 320-7773

5 Principles of a Good Website Design When designing a website it is often hard to gauge what design will work best. As a designer, the common mistake is to design according to what you think looks good which oftentimes is based solely on your personal perspective. As the saying goes, beauty is in the eye of the beholder. For this reason, you need to put yourself in the shoes of those you intend to target. Once you identify your target cater the design and layout of your site to them. Here are some basic principles to keep in mind when designing a website to ensure your site is successful. 1. Purpose Ask yourself, what are am I trying to achieve with this website? Without a clear purpose, you won’t know whether your website is good or not. When your purpose is definite you will know how to cater to your visitors. Is your site intended to inform, entertain, sell, or gain subscriptions? Whatever it may be, your purpose needs to be clear to ensure the quality which your users will be able to rely on. This will also help with retention. Users will know what you are all about and if your message is clear they will not click away. 2. Communication Because we live in the age of information, clear, concise information on your website is key. People do not have time to sort through long texts. Make sure to use appropriate layouts, headings, sub-headings, lists, and bullet points where your users can identify important information quickly. 3. Color Colors are important to compliment your brand and enhance the user experience. Use colors to create harmony (something pleasing to the eyes). If the design is not harmonious it will give the user either a boring or chaotic feeling which the human brain naturally rejects. Color harmony delivers visual appeal and order which the mind can easily process. According to Color Matters, visual harmony is a dynamic equilibrium between under-stimulation and overstimulation. 4. Imagery More often than not a picture is better than a thousand words. Be careful with choosing the right pictures to complement your purpose and message. Images facilitate the learning process and help us remember things quickly. Make sure they are not too small, blurry, or obscure. For affordable and good quality, pictures use websites like ShutterStock.com 5. Font Typography is essential for web design. Make sure the Headings are bold so they pop. The reason being, most people only read the headings when scanning through sites. Sans-serif and serif fonts are the most widely used fonts. The most widely used font for the body is serif. It is simple and elegant. No need to reinvent the wheel here. Using fancy and extravagant fonts can be risky. As far as size goes, 16 pixels for the Body and 24 for Headings are the ones most often used. Whether you’re looking to build a personal, professional, blogging, or E-commerce site whatever it may be, contact us at Emerald Sky. We’ll be happy to design a site that will bring you success. CALL US TODAY: (561) 320-7773

Facebook: Online Marketing Tool Social media has become a vital tool in internet marketing and for the Internet in general. People are now using their phones or computers not to just “work” or talk to their loved ones, but most people’s time online are being used in social networks such as Facebook. According to Business Insider, 20% of total time spent online in the US across both desktop and mobile devices is on social platforms. And according to ComScore, Facebook alone makes up 14% of total time spent online. I sure can attest to this. I may start by looking at a picture of a friend’s newborn baby, then 10 minutes later I’m watching a funny prank video. Next thing I know 30 minutes have passed. Facebook is very good at grabbing our attention. After all, we are social creatures. However, this is why as a businessman, or woman, it is important to understand this tool and use it to our advantage. Facebook has offered the public the opportunity to market our products and services for free or a reasonable fee. They offer the chance to make a separate page just for your business. To be an effective marketer you cannot let opportunities like this go by. Here are a couple of tips on how to take full advantage of what Facebook has to offer. Let’s first focus on how to post content that will attract more clients. What to Post Your organization carries a particular personality just like every person does. Through the posts, let your Facebook page be the expression of your business’s culture, values, personality, and even humor. So first, identify what you are trying to portray to your target market and then regularly post on your page content related to that image. Quality Over Quantity It’s good to post every day and even a few times a day, but don’t overdo it. Instead, take time to tailor your posts to your target market to ensure engagement. Make sure there is a clear call to action. Do you want them to subscribe to something, click on a landing page, or call your company? Before posting ask yourself, “would this post cause me to engage, does this grab my attention?” Once you can say “Yes” to that question then go ahead and post. Include Media Also, it’s good to include pictures or videos along with your posts. Multimedia content is huge and people love it. Scroll through your News Feed and you’ll see that most of the content on there are videos or pictures. As a beginner it’s okay to use content from other sources but as you progress with your marketing strategy invest in including original content. It’s getting easier and cheaper to produce videos. We saw how Facebook has given businesses a great opportunity to market. You also got a couple of tips on what to post. Stay tuned for more tips for online marketing on Facebook. CALL US TODAY: (561) 320-7773