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  • Top 7 Creative Marketing Ideas

    Today’s digitally savvy customers are aware of the many tricks marketers are using these days, or they have become blind due to their overuse. For example, when was the last time you noticed or even clicked on a flashy banner ad? Marketers always need to be at the top of their game in finding new techniques to pull in leads. If you are stuck for ideas, try one of the following top 7 marketing ideas to get customers looking your way. 1. Create Engaging Contests Part of the challenge of getting new customers is to convince them to try out an untrusted product or service. Competitions can increase visitor engagement and get people talking if there is a chance to try out a new product for free. 2. Develop a Content Marketing Strategy We’re not talking about wordy blog posts, which are only created as fodder for the search engines (that’s not a good long-term strategy anyway). A successful content marketing strategy delivers actionable content, which improves the lives of your readers in some way. Even if it’s only a small improvement, the readers on your site will have positively engaged with your company, and trust is starting to build. 3. Use Live Chat When people visit your website, being able to enter a live chat with a staff member who can answer any questions or help them place an order will be appreciated. It’s an extra level of service, which is often unexpected and always makes a good impression. 4. Ramp Up Your Social Media Marketing Social media has become a new way for customers to engage with companies in a way that is convenient for them. Stay on top of your social media profiles by regularly posting engaging content and engage with comments and queries at your earliest opportunity. 5. Are You Using Email? Email marketing is still the king of digital marketing when it comes to having the highest ROI. If you haven’t yet started collecting emails via your website, then now is an excellent time to start. 6. Embrace the Power of Video Some people like to read, but others will only hang around for a video. It’s easier than ever to produce great videos, and there are plenty of cheap and free options for hosting them. You no longer have an excuse for not using video, and if you aren’t using it, then you are hurting your website’s potential to attract more leads. 7. Implement a ChatBot Your staff must go home sometime, and if you aren’t an around the clock organization, you should consider installing a chatbot service on your website. These smart AI website bots have become incredibly sophisticated over the last few years and are an excellent substitute for when you can’t provide a live service. Of course, their strengths lie in automated tasks like creating a support request or giving access to further information. If you are the busy owner of a business, we understand you may not have the time or skills to incorporate new marketing strategies. Emerald Sky is a professional digital marketing company that can provide the expertise and guidance you need to expand your market and strengthen your branding. Give them a call today and discover how affordable your digital marketing can be.

  • How to Grow My Business Income Through Marketing

    Small business owners often ask themselves how they can grow their income through marketing. A well-thought-out marketing strategy will help increase your revenue in several different ways. 1. Strengthen Your Brand Branding can be summed up as how the public perceives your business. Most small businesses have the beginning of a brand such as a logo and maybe a tagline. However, more can be done to establish the identity of the company in the marketplace to differentiate it from all the others. The goal of branding is to deliver a clear message of quality, establish credibility and authority, and instill loyalty in the buyer. Branding can also help forge an emotional connection with your demographic, which is a powerful force for increasing engagement and driving sales. 2. Develop an SEO Strategy There’s a lot to be said for the instant traffic and profit potential of a well-crafted PPC campaign, but don’t neglect the power of SEO (Search Engine Optimization) in your marketing campaign. Paid campaigns are a sprint, but SEO is a marathon. When you incorporate SEO strategies into your marketing efforts, you improve the ranking power of your website. Get a few front-page listings for popular search phrases, and you can pull in a lot of highly engaged traffic to your site. The advantage of a highly placed search result is that once your site starts showing up for key phrases, it will continue to pull in traffic without any effort from you. Barring any significant algorithm updates, you could be enjoying mostly free traffic for years. 3. Use Analytics to Adjust Your Strategy When you set your analytics up correctly, you will have an almost instant idea about how well your strategies are doing. When you see an approach take off and bring in floods of traffic, you will know to do more of it. Likewise, when you can see that a strategy has flopped, you can stop devoting resources to that campaign and try a different tactic. Google Analytics is a popular choice for many marketers, but others may be more suitable for your style of marketing. Emerald Sky are experts in the many different fields of digital marketing and can help establish your company’s presence in the marketplace. Check out their range of services and start increasing your business income through marketing today.

  • Why Are Videos Important on A Website?

    The web has become an increasingly visual medium. Images have been an essential component of any content marketing strategy for a long time now. However, as bandwidth capability grows both in the home and on mobile, video content is fast becoming a key component to keeping your visitors engaged on your website. Here are a few reasons why video is more important on a website. 1. Videos Grab Attention Internet surfers have a short attention span, with more and more people preferring to watch a video rather than read a long article. You can see proof of this trend on YouTube. More than 6 billion hours of video are watched on YouTube each month – that’s almost 45 minutes of video for each person on the planet. 2. Video Comes up in the Search Results Over the last few years, you have most likely noticed that search terms are including more videos at the top of the SERPs. This isn’t an accident. Google loves to give their customers (the searchers) what they want. With videos taking up more space in the SERPs, you can be sure that Google has realized their customers have a preference for video content. And with YouTube being the second biggest search engine, a video on your website also creates more ranking opportunities. 3. Create More Personality for Your Brand If your goal is to create conversions, people put more trust in a brand when they can put names to faces. Videos can help to humanize your brand and develop deeper connections with your audience than using text alone. Video is also a superior medium for conveying emotion. People base most of their buying decisions on emotions and sound, and video helps you tap into that motivation. These are just a few of the reasons why videos are important on a website, but they are useful in many more ways. You can more easily demonstrate products and create more compelling testimonials and recommendations through video. You will also be more inclusive of your mobile audience. Many people prefer to watch a video on a mobile device rather than read through a long article. Want to Create Your Own 30 Second Videos?

  • Why do Websites Need SSL Certificates

    If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? SSL and Why Google Likes it So Much SSL stands for Secure Socket Layer; the keyword there being secure. A website with SSL creates an encrypted connection between the web server and a searcher's internet browser. All information passing back and forth is hidden from prying eyes. Google is all about providing exceptional customer service to its customers. Every single person who visits your website from a Google search is a Google customer first. The search giant wants to ensure everyone clicking from their search page to visit a site has a positive experience, and creating a secure environment is a significant part of that focus. If your website doesn't have SSL, Google will give preference to sites which do. In the future, not having SSL will mean you are losing visitors to your competitor. If you don't yet have SSL, losing valuable leads is probably already happening. It gets worse; eventually, sites without SSL won't be showing in the search results at all. Website Security Warnings Will Scare Visitors Away Sites which don't implement SSL occasionally present the visitor with a warning stating that they are about to enter an unsecured environment. The search engines implement this feature, and web owners are powerless to prevent it. Further to this, the page will also provide the visitor with options: leave, or venture further into danger. Entering the page requires the visitor to hunt for the link, while the option to go back to the search results is made more intuitive. As a business, the last thing you want your website visitors to see is a bright red warning page while being greeted with a link and the phrase "get me out of here!". We hope we've made it clear that installing SSL on your site is essential for your business. To ensure you achieve the maximum return on your investment talk to Emerald Sky Group today. Emerald Sky Group serve businesses in the Palm Beach, Broward, Miami, Florida areas and have a range of affordable SSL services which will keep Google happy, and protect your site visitors’ sensitive data. Want to Add SSL to Your Site?

  • How to Start an Online Business in Florida

    If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? Everyone knows that starting a business is the best way to reach your goals and get ahead financially. The digital revolution has changed the business landscape somewhat in that not only do companies need a desirable physical location; they also need a flourishing online identity to remain competitive. Here is a brief description to get you on your way! Every business needs the right tools to get the job done, even when it's online. Here are three essential components of a successful online business. 1- You Need a Website It doesn't matter what type of business you are in, if you don't have a website then you are losing business to competitors which do have an online presence. Everybody has a smartphone in their pocket which they can use to research a new business, and statistics show that mobile search far exceeds desktop search in most countries. If you are going to stand any chance of getting your brand in front of new leads, then a website is essential. 2- Be Active on Social Media Platforms Social media has been playing a large part in attracting leads to companies for the last decade. It may be free to post on social media, but it does take time. Researching your demographic and finding the platforms they are most active on is essential to maximizing the potential of your social media channels. Once you start using social media, you will soon realize that there is no better way to build authority and trust, start relationships, and convert curious visitors into paying customers. 3- Create a Well-Developed Blog. Many companies make do with a website that is little more than a glorified pamphlet, but if you add a blog to your site, then you will pull ahead of the competition. Both Google and your prospects love a blog that has been fleshed out with useful, helpful information. By giving quality information out for free, your business will gain traction in the marketplace. The more information you put on your blog, the more chance you will feature at the top of the search engines with a blog post that has an answer to your prospects' problems. Once you have the basics up there is more still to be done. You will need to develop your business through attractive graphics, a fantastic logo, and top-notch SEO. Find out how to get all of these and more here Need Help Starting Your Business?

  • How to Start Your Own Business - All the Tools You Need

    If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? We know that starting a business is everyone's dream in this day and age and most of us would do it if we could. Will it take hard work? Yes. Is it impossible? No! You can do it! Even with the smallest idea a big business opportunity can flourish if we have the determination and the right tools! Want to know what these tools are? Let's read on! In the Digital Age, We Need Digital Tools Apart from having a beautiful store or location, we need digital tools! What type of digital tools you say? These include a company logo, a website, content or blog writing to keep your fans interested, social media profiles and posting, Google and Facebook ads, videos, and more! 1- Start thinking of a logo that describes you! Many up-and-coming companies struggle to gain the attention of their customers because their logo does not describe who they are or their services effectively. The product or service may be amazing but what a customer sees first is your logo! Make it amazing and one that stands out. Not too flashy or too cluttered. Try to visualize all that your company stands for and make it into one image that can serve as a symbol. Furthermore, if text is needed, usually adding it to the right or centered below usually works well. Here's a good example of an effective logo: 2- Create an amazing website and create your company brand! One of the most important facets of your new company is your website! Why? Because as much as you advertise and do a great service, your customers will immediately check your website as a source to know whether or not they choose your company! The best way to know how you should build your site is to first look at competitors' websites, then according to your logo, find out what your company colors are and what feel you want to have for your website. If you are a beach sandals business, then sand, white and blue colors would work excellent to convey a beach atmosphere. (Click here to read more about web design). A good example of a good website with effective brand design: 3- Create Interesting and Informative Blogs. What makes you stand out from other companies? Having amazing and informative content! Why is this important? Because the more you answer your customers' questions with your knowledge of your craft, the more customers will trust you as a leader and buy your product or service! Also, by adding content you are more able to be found on Google as well as other major search engines :). If you don't know what to write about just think of the problems your customers may be facing and write a helpful set of tips or small article to address their issue. Here is a good example of a helpful blog: 4- Use Social Media and Posting to Connect! What better way to connect with your customers for free but by using social media! By creating a business page on Facebook, Instagram, Google Business and more you can connect with your customers in a personal way that tells you just how they think and feel and how to better reach them in their needs with your products or services. Here is a great example of an awesome Facebook page: 5- Create Striking Facebook and Google Ads After setting up all these great marketing tools there's even more you can do! By creating striking Facebook ads you can reach even more potential customers that have similar interests that your company is part of. Also, with Google Adwords you can reach customers on Google that are avidly searching for your services. Checkout a great example of a Facebook Ad: In Conclusion: By creating an amazing logo, a brand-conscious website, interesting and informative blogs or news articles, accesible and shareable social media accounts and content, and leveraging the power of Facebook Ads and Google Adwords you are now well on your way to create and start your new and very own business! We look forward to seeing just how awesome your new company will do and how your customers will benefit from your products and services! Need Help Starting Your Business?

  • Why We Are the Most Effective Web Design Company in Fort Lauderdale

    A website is often the first contact a potential new client or prospect has with your company, so it's vital that it creates a good impression. You need new visitors to your website to instantly recognize that your organization stands for value, high quality, and professionalism. However, functional, good looking websites rarely stand on their own. Successful sites are built on a solid foundation of smart graphic design, efficient coding, sound SEO strategies, and excellent social media marketing strategies. Your Site is Now Live but where do You Go from There? After a website goes live, many web design companies will leave you wondering where to go, and what to do next. A site without traffic is no good to anybody and soon becomes a useless liability. We continue to work with our clients long after their websites are online, to ensure that the site not only receives traffic but that it is also doing its job and converting visitors into paying customers. Our clients' sites quickly become valuable assets which pay for themselves, like a hardworking salesman who never needs a day off. Efficient Web Design The best web sites are interactive and can educate your prospects about everything they need to know about your company before they pick up the phone - saving their time and yours. A fast site is a site which gets ranked by Google. Slow sites not only annoy your clients who have better things to than to wait for your pages to load, but they are also quickly dropped from the search results. Search engine optimized (SEO) sites are indexed and ranked by the search engines, meaning that you will get more traffic to your site without needing to pay for expensive ad campaigns. Our full-service web design ensures that your site meets all of the above criteria and more. We don't leave you with an expensive online brochure. Instead, we create a hardworking asset for your company that brings in leads and prospects for you seven days a week, and that is why we are the most effective web design company in Fort Lauderdale. CALL US TODAY: (561) 320-7773

  • ¡Los Mejores Diseñadores de Paginas Web en Palm Beach y Orlando, Florida!

    Si se ha estado preguntando quiénes son los mejores creadores de sitios web en West Palm Beach, Palm Beach Gardens. Fort Lauderdale, Miami y Orlando, Florida, no hay duda de que ha encontrado muchas soluciones, pero ¿cómo puede saber qué compañía es la adecuada para usted? Una búsqueda en Google siempre mostrará cualquier número de compañías, y todas te dirán que son las mejores. Sin embargo, como ocurre con la mayoría de las cosas, estén o no muy abiertas para el debate. Afortunadamente, es relativamente fácil encontrar el mejor creador de sitios web para su empresa cuando usa un poco de sentido común y cumple con algunos criterios, que encontrará a continuación. Experiencia Los desarrolladores de sitios web deben comenzar en algún lugar, pero no desea que haya un diseñador para su sitio web que esté recién egresado de la universidad o la universidad y esté a cargo del diseño de su sitio web. Ese camino está lleno de problemas. Un buen diseñador de sitios web tendrá la experiencia de crear un diseño atractivo que también tenga en cuenta la facilidad de uso. Después de todo, solo porque un sitio web se ve atractivo, siempre hay más en el diseño del sitio que la apariencia. Velocidad y Capacidad de Respuesta Los mejores diseñadores de sitios web saben que un sitio web debe ser rápido. También debe verse bien en cualquier navegador que se esté viendo y en cada dispositivo. Su sitio se verá en todo, desde computadoras de escritorio y tabletas, hasta teléfonos móviles, y debe verse bien en todos ellos. Se requieren años de experiencia y conocimiento en la industria para crear un sitio web que funcione en su mejor forma y función. No es bueno tener un sitio que se vea bien si demora mucho en cargarse. Es probable que sus clientes potenciales busquen en otro lugar que esperar, lo que siempre equivale al dinero perdido. El Servicio Extra Al igual que el diseño gráfico es más que un diseño gráfico (aunque eso es una gran parte de un sitio web exitoso), también hay muchos servicios subyacentes que ayudan a garantizar que su sitio se convierta en un activo que genera dinero en lugar de un pasivo costoso. Los servicios profesionales proporcionados por su empresa de diseño de sitios web incluirán SEO, desarrollo de aplicaciones, redes sociales y relaciones públicas. SEO garantiza que su sitio web esté optimizado para los motores de búsqueda, lo que significa que se mostrará en los resultados de búsqueda de los términos de búsqueda para los que necesita que se encuentre su empresa. Su sitio web será el centro central de sus campañas de medios sociales. Los mejores creadores de sitios web saben cómo incorporar las redes sociales en la promoción de su sitio, lo que ayuda a que los visitantes fluyan día tras día, y muchos de ellos se convierten en clientes de pago. Las relaciones públicas siguen siendo una parte muy importante de cualquier campaña de marketing, y querrá que todos los medios de comunicación disponibles conozcan su sitio para que puedan ayudarlo a correr la voz. ¿Su empresa de diseño de sitios web tiene las credenciales necesarias para crear una campaña de relaciones públicas eficaz? Si la respuesta es no, entonces su respuesta a quiénes deberían ser los mejores constructores de sitios web en West Palm Beach, Palm Beach Gardens, Fort Lauderdale, Miami y Orlando, Florida, Emerald Sky.

  • EMERALD SKY: THE BEST WEBSITES DESIGN COMPANY IN JUPITER, FLORIDA

    If you own a website, there is an excellent chance you have heard how SSL is an essential must-have feature for your company's site. But what is SSL, and why is it so important you have it installed on your server? Identifying and choosing the best websites design company in Jupiter, Florida can be daunting. This is due to the tons of budding websites design companies out there claiming to have wild-level competencies. Thus, if you live in Florida, you will need to put in a few initial efforts on your part to identify the best websites design company so you can choose rightly. In order to help you make an informed decision concerning your choice of websites Design Company for business site development, this post provides you a few tips on how to find the best and genuine ones in Jupiter, FL. Now read on to find out some of the features that the best web design company should have. Tip 1: Look for Company with Many Years of Experience There is always the advantage of experience when it comes to web design. This is important as a company with substantial years of experience must have had a good understanding of the industry and must already be familiar with how things are done to create a successful and awesome design. So, you should give your web design job to a company that understands the importance of a well-designed website to the growth of your business. No doubt, when it comes to design, the best website design company in Jupiter, FL and its environment is the Emerald Sky. Contact Emerald Sky today for a discussion. Tip 2: Check for the Variety of Services They Offer The deepness of varieties in a company’s range of web design services shows their level of exposure in the industry, and it’s also an indication of their exposure to the different web design tools and techniques available. Therefore, before deciding to hire a company, always make a request for their portfolios so you can determine if you will be satisfied with their services. Tip 3: Check If They Have a Good Knowledge of SEO Designs SEO design has become an integral part of website development and design. Integrating SEO components into your website is important for driving your digital marketing strategies. So, you should always scout for a company with a good understanding of SEO designs. Tip 4: Good Understanding of features of web design One of the ways to identify a good web company is its capability to deliver fast-loading sites, code validation, and the right color and style integration. Take a look at their previous designs to see if they meet up with the industry standard and if it will be safe for you to engage the company for your website design. Tip 5: Measure Their Relationship with Clients The service and reputation of a company can best be measured through its relationship with its customers. A good company always ensures a good relationship with its clients. You can check online reviews about the company to see how satisfied their previous clients are with their services and customers relations. With this approach, you will be able to arrive at the best company for your website design. If you are interested in creating a responsive and properly designed website for your business, contact Emerald Sky now for the best web development and design services in Jupiter, FL. Emerald Sky will work with you and guide you on the right web design for your business. CALL US TODAY: (561) 320-7773

  • THE BEST WEB DESIGN AND MARKETING IN PALM BEACH, FL

    Every business needs to build a website that search engines can easily read and understand. Your website is the showroom where your products or services are showcased for the world to see. It provides the interface where customers interact with your brand before making the final decision to patronize your product or service. Therefore, it is important that you contract the building of your website to the best web designer and marketing agency in town. If you live in Palm Beach and you’re looking to build a website that people can easily find when they type keywords that are related to your product or service in search engines, Emerald Sky in Palm Beach should be your first point of call. Of course, increasing your conversion rate requires that you take practical steps to ensure your website engages your potential customers. You need to increase your business circle and sales with the aid of a responsive website, effective social media campaigns as well as efficient SEO strategies! All these technical digital marketing services can only be provided by top-notch web designers with cutting-edge marketing equipment and strategies, and the Emerald Sky is the sure bet in this regard. Contact Emerald Sky now for the best responsive website in Palm Beach. Here are some of the services we offer: Web Application Development At Emerald Sky, we understand that your website is the front line of your company, hence we guarantee you a website that speaks about who you are, what you do, and the vision you want to convey. In order to help you build the most suitable website for your business, we will take our time to listen to your goals as well as your mission, and then work with you to incorporate everything that captures your essence into the site. Social Media In this era of online advertising, Social Media has become the “Holy grail” of digital marketing. We can help you to create a winning marketing strategy within a short space of time using these powerful tools. With these campaigns, we can help you to generate new leads and increase your conversion rates. Search Engine Optimization The right SEO strategy will put your business in front of prospects. With a good SEO Strategy, your business will be found by your potential clients from different locations. This will. No doubt, make you the leader in your industry in terms of sales performance and profitability. We will do all the necessary research to ensure that every aspect of your company is optimized for the various search engines. Public Relations Campaign We can also help you to reach more prospects by combining your online advertising strategies with public relations campaigns on conventional media such as television, radio, magazines, and newspapers. This robust approach can help you to reach more people who may be interested in your products or services. Contact us today at Emerald Sky! We will work with you and guide you in the right direction that will help you drive sales and grow your business. Of course, with the right website in place, you can build your business beyond your imagination.

  • IS SEO STILL EFFECTIVE?

    SEO has been a hot topic since search engines first started aggregating websites and serving results to web searchers. It has played an immense role in online positioning and business success. However, with the recent Google updates, there has been some confusion – does SEO still matter today? If so, how do you take advantage of it? SEO Is Still Essential First, you need to understand that search engine optimization is still a vital consideration for anyone who hopes to actually build a successful web presence. SEO helps tell search engine spiders what your website is about, how to place your site in organic search results and much more. With that being said, there have been some changes and if you are not aware of how those impact your use of optimization techniques, it can actually bite you. Changes with Panda/Farmer The Panda/Farmer update from Google has changed things. Ultimately, these changes are for the better, as they will give far clearer and more accurate results for real people. With that being said, you can no longer use all of the same SEO methods to garner a higher page rank. The new update from Google means that far more weight is given to quality, original information – good, solid content. If you have duplicate content on your website, you can expect to be penalized for it and see your page rank fall dramatically. In many ways, the new update levels the playing field a bit by eliminating some of the spam results that often dominated the top ranks in search results. If you can incorporate solid, usable, original content on your site and integrate accurate keywords within that content, then you can position your company as a leader in your industry or niche more easily. It Takes an Expert However, just because the focus is now on quality content does not mean that you can go it alone. If you don’t know the right tactics and strategies to make the most of the changes at Google, then you might actually be sabotaging your own success. You also need to have an expert on your side who understands the importance of accurate reporting and reliable, ongoing communication. What to Look for in an SEO Expert Finding such an expert can take some time. While SEO companies abound today, they’re not all created equal. You need to find a company that is dedicated to providing you with reliable results, accurate reporting and who is able to communicate with you on a constant basis. The somewhat ephemeral nature of search engine optimization means that only through accurate reporting and communicating can you really judge the effectiveness of the program. Finally, you really want to find a company that doesn’t force you to sign a long-term contract. That gives you the freedom to consider other options if you are not seeing the results that you need, but it also shows the company’s confidence in their SEO techniques and performance for their clients. CALL US TODAY: (561) 320-7773

  • HOW TO GET A GREAT WEB DESIGN COMPANY?

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